November 24, 2014

EE2020 Learning Network

Materials and Resources

September 2011 – Marketing strategist and Harvard Business Review blogger Dorie Clark conducted a workshop on social marketing and social influence theory. Materials presented at the workshop include:

The Five Most Common Mistakes in Social Marketing & How to Avoid Them
Dorie Clark on the Huffington Post

How Do I Know It’s Working? Monitoring and Evaluating Your Social Change Marketing Campaign
Dorie Clark on the Huffington Post

Setting the Right Goals for Your Social Marketing Campaign
Dorie Clark on the Huffington Post

How to Market Your Social Marketing Campaign
Dorie Clark on the Huffington Post

Scalability for Energy Efficiency Programs

On March 2nd, EE2020 held a learning network call on scalability for energy efficiency programs and how to manage it. Dorie Clark of Clark Strategic Communications lead the discussion joined by expert guests Dorian Dale of Babylon, NY, Roger Brooks of Leominster, MA and Dana Fischer of Efficiency Maine

To listen to the call:

Download MP3 file: Scalability for Energy Efficiency Programs  MP3 22 MB

 Preweatherization Issues

EE2020 hosted a conference call on January 20th on pre-weatherization issues with Fran Cummings of Peregrine Energy Group joined by Gabe Shapiro of Next Step Living and other practitioners and experts discussing their experience dealing with technical problems, contractors and aggregation of jobs.

To listen to the hour-long call:

Download MP3 file: Call on Preweatherization Issues MP3 21 MB

 Rental Housing Strategy

EE2020 hosted a Learning Network conference call on November 17, 2011 to discuss ways to address rental housing.

To listen to the hour-long call:

Download MP3 file: Rental Housing Strategy  MP3 23 MB

For background, see the following MassSave Powerpoints:

Charette to generate program ideas to address hard-to-reach / hard-to-serve customers PDF I MB

 2011-11_ee2020learningnetworkcall2background_Rental PDF 108 KB