January 23, 2018

EE2020 Steps

Twelve Steps for Building Your Initiative

  1. Commit – mayor and senior staff commit to energy efficiency as a priority.
  2. Self Assessment – mayor and staff evaluate the capacity to design, implement, and sustain a program.
  3. Goal Setting – mayor adopts an energy savings goal (20% carbon reduction by 2020, in this case)
  4. Design Program –  develop the strategy on paper
    1. look at overall energy use profile
    2. scan for unique opportunities & leverage points
    3. identify potential target sectors
    4. marketing strategy
    5. project management strategy
    6. evaluation/tracking strategy
    7. identify partners needed
    8. identify resource needs
  5. Recruit Local Partners
  6. Secure Resources, from
    1. Utilities
    2. State/Federal government
    3. Foundations
  7. Build Capacity
    1. train outreach and facilitation staff
    2. build management infrastructure (communications/ tracking)
  8. Ramp Up with Early Adopters
  9. Public Launch
  10. Implement/Evaluate/ Learn/ Refine
  11. Grow to Critical Mass
  12. Sustain


NSTAR Template

EE2020 and NSTAR collaborated on a template for utility-city initiatives. To view the Template in Powerpoint, click ee2020NSTARTemplatefinal.

Here is the Value Proposition:

  • For Utilities: By partnering with cities, energy efficiency Program Administrators can increase program participation and savings
  • For Cities: Cities can increase and accelerate adoption of energy efficiency by:
    • Providing economic and civic leadership through retrofitting city-owned buildings and other government-related facilities
    • Increasing awareness of EE programs by businesses and homeowners
    • Endorsing the economic and community benefits of EE
    • Organizing outreach campaigns to business and community groups
    • Providing businesses and homeowners with a trusted source of information and facilitation.