|The Serrafix team, joined by Peregrine Energy Group and Clark Strategic Communications spent two years working with partner cities in Massachusetts to help them start or improve efficiency programs and initiatives that could serve as models for other cities. This effort was funded by the Barr Foundation. EE2020 has created a Toolkit to share what we have learned.
All energy efficiency initiatives are challenged by outreach and uptake. Simply put, it is difficult to get people to fix their houses, apartments and businesses even when the services are free or the economic advantages are clear. The EE2020 effort sets out to test whether mayors and city leaders could play meaningful roles in encouraging businesses and residents to take advantage of existing efficiency programs. This is of particular importance in Massachusetts, as utility programs are under a mandate to spend aggressively on efficiency.
With its partner cities, EE2020 tested different program models and interventions, including